What's Going on in the IB PYP - Part 1
Advertising in the Real World
Grade 2 students recently started a “How We Express Ourselves” Unit of Inquiry, learning about how advertising influences people’s thinking and choices in terms of the IB curriculum. In regards to this, they welcomed several guest speakers, ranging from parents, family members via video call, and even members of BCIS’ very own Marketing Department, in a span of two weeks. The guests exposed the students to a variety of opportunities advertising provides, as well as the different forms, and more.
The students have also been looking into various key concepts pertaining to the subject, including form (what does it look like?), function (how does it work?), and perspective (in the sense that different perspectives lead to different interpretations). They have also studied related concepts, which include persuasion, interpretation, and critical literacy. The concepts all fall under these specific Lines of Inquiry: the role of language and visual media to persuade; interpreting and understanding the message; and the different forms of persuasion. With this in mind, the students have started asking questions such as: Is advertising affective? How are advertisements actually made? Why is advertising so significant?
After receiving a glimpse of the world of advertising from various people involved in it, the Grade 2 students now have an idea of how much time, thought, energy, and money go into advertising and marketing.