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What's Going on in the IB PYP - Part 1

20161115 PYPart1

Advertising in the Real World

Grade 2 students recently started a “How We Express Ourselves” Unit of Inquiry, learning about how advertising influences people’s thinking and choices in terms of the IB curriculum. In regards to this, they welcomed several guest speakers, ranging from parents, family members via video call, and even members of BCIS’ very own Marketing Department, in a span of two weeks. The guests exposed the students to a variety of opportunities advertising provides, as well as the different forms, and more.

The students have also been looking into various key concepts pertaining to the subject, including form (what does it look like?), function (how does it work?), and perspective (in the sense that different perspectives lead to different interpretations). They have also studied related concepts, which include persuasion, interpretation, and critical literacy. The concepts all fall under these specific Lines of Inquiry: the role of language and visual media to persuade; interpreting and understanding the message; and the different forms of persuasion. With this in mind, the students have started asking questions such as: Is advertising affective? How are advertisements actually made? Why is advertising so significant?

After receiving a glimpse of the world of advertising from various people involved in it, the Grade 2 students now have an idea of how much time, thought, energy, and money go into advertising and marketing.

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BCIS is accredited by the CIS (Council of International Schools) and WASC (Western Association of Schools and Colleges), which demonstrates that the school meets demanding international standards in all the areas of philosophy and objectives, curriculum, governance and management, staff, student support services, resources, and student and community life.Visit www.cois.org and www.acswasc.org for more information.

The International Baccalaureate® (IB) is a non-profit educational foundation, motivated by its mission, focused on the student. The three programmes for students aged 3 to 19 help develop the intellectual, personal, emotional and social skills to live, learn and work in a rapidly globalizing world. Founded in 1968, IBO currently works with 2,771 schools in 138 countries to develop and offer three challenging programmes to over 763,000 students aged 3 to 19 years.Visit www.ibo.org for more information.

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