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国际文凭小学课程进行时(一)

20161115 PYPart1

二年级小商人出师了

北京乐成国际学校小学部二年级学生近期正在学习国际文凭(IB)小学课程六大探究单元之一(UOI)-“如何表达自我”的内容。广告与营销如何影响人们的思想与选择是他们的研究课题之一。为此,在过去的两周中,学生们通过多种渠道,收集信息:他们和家人视频求学;家长与学校市场部同事也客座了他们的课堂。学生们学到了关于广告的那些事儿。 

他们还深入研究了广告所涉及的各种概念,如形式(看起来什么样?),功能(如何起效?),与视角及观点(因为角度不同,理解含义不同)。他们还学习相关的理论,包括说服力,理解力与关键内容营销。此外,这些理论与IB课程探究单元紧密相连:广告语言与视觉媒体的作用;信息的解释与理解;不同的营销方式。 学完了这些概念,孩子们思路被打开了,接二连三地问问题,如:广告里有情怀么?一条广告,从头到尾,是怎么做的? 为什么广告那么重要?

听过一系列的“公开课”后,二年级的学生们明白了:做出好的广告与营销,需要投入的不仅是时间与金钱,更重要的是想法,创意与热情! 

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The International Baccalaureate® (IB) is a non-profit educational foundation, motivated by its mission, focused on the student. The three programmes for students aged 3 to 19 help develop the intellectual, personal, emotional and social skills to live, learn and work in a rapidly globalizing world. Founded in 1968, IBO currently works with 2,771 schools in 138 countries to develop and offer three challenging programmes to over 763,000 students aged 3 to 19 years.Visit www.ibo.org for more information.

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